In a recent Skype conversation with Pat Hood, my pastor and friend, we were discussing the power of influence. We talked about how voices and messages reach the world we live in today. The subject of social media came up and how through the avenue of blogs, Twitter, YouTube, Skype and other platforms available to us today, each person has the opportunity to influence hundreds and in many cases thousands of people each day.
As a pastor and leader I have spent a great amount of time studying leadership, influence and principles of communication in the Bible and through popular business books. We live in a great day for influencing when we think about all the different ways we have for communicating. Whether it is keeping up with family, selling a product, communicating to company employees or spreading a message of life change we have great potential for influencing others.
The Skype conversation reminded me of another talk Pat and I had several years ago before the rise of the social media frenzy. We were in his office talking about how God had uniquely positioned us to have influence and we were challenged with how we would steward the influence God had given. We talked about how we desired to have wide-spread influence around the world for the glory of God. He and I talked about what would it look like to have an influence on how people walk with Christ daily? How could we, as individuals and as a church, influence others toward living lives sold out for the cause of Christ? What would it look like to have influence around the globe, not just in one local area?
Who would have thought that several years later people from our church would be sent “to the ends of the Earth.” How were any of us able to realize the overwhelming potential of social websites such as Facebook, Linkedin and Twitter? We can be connected around the world and in a moments notice we can know what is happening 12 timezones away. We are be able to communicate in real time to people living in Western Europe and West Africa at the same time through video-conferencing. Stuff like this only happened in movies just a few years ago and now it is an everyday occurrence.
This type of influence is available to all of us right now and at your fingertips as you read this post. The question is how are you stewarding and managing the influence you have been given. I ask each of you to scan your email contacts, your Facebook friends, your Twitter followers and the other social media portals you use each day. Take notice of where people live that you communicate with through these avenues and think about how what you write and tweet influences those who are reading. Now, look at how many people potentially view your status updates and your tweets. As someone who has spent time studying influence I can assure you if you are talking (posting) you are influencing someone.
On a quick scan of my email contacts, my Facebook friends and Twitter followers I noticed people who reside in Thailand, Brazil, China, Germany, USA, Lithuania, Turkey, India, West Africa and Australia. I am influencing people positively and negatively toward someone or something by what I write and tweet each day and so are you.
What type of influence are you spreading?
Who or what are you influencing people toward?
So how far and wide is your influence reaching?
I promise it is more far reaching than you realize.